[Popular home pages reflect the personalities of their creators. Some home pages use colorful graphic or collection of graphics to draw visitors attention. Other home pages use simplicity and orderliness as their charm by identifying the information that's available at the Web site in a clear and easy-to-understand fashion.]

[Good home pages convey most of the information they need to convey within the initial scrolling zone. Visitors do not want to scroll down more than three times - if at all. Keep home page short and to the point.]

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